You misunderstand the word 'choice'. You have a choice to go on sites with Google Analytics, you are not being coerced into using their products. You have a choice to not give out your number to those whom have Android phones, you have a choice not to use Facebook.
You have a lot of choice, you are just choosing not to use the alternatives.
Whereas Google and Apple are being threatened by force to hand over data, they do not have a choice.
On your last point, you want the same people who demand and coerce data from Google and Apple, also be the same people who make the rules for Google and Apple?