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Reminder: companies aren't just the CEO.

As a project it's almost literally a moon shot,

Not even close. Tesla exists. They built a new car infrastructure from nothing. Apple can steal their senior engineers all day long.

if the product isn't seven or eight-nines reliable and better than human.

People are influenced by style and sex appeal, not so much data sheets. Nobody even knows how much memory ships in Apple iOS devices; it's not a performance game—it's a mindshare game.



But he's not talking about the performance of the car, rather its reliability. And an unreliable car is flagged as such pretty soon.




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