The poll is based around discussion of the new iOS 9 ad blocking browsers, the most popular of which aren't free (at the moment).

The Verge is also no doubt trying to make the poll more divisive with this phrasing, given where their revenue comes from.

http://www.theverge.com/2015/9/18/9351233/poll-ad-blocking-y...

If the best ad blocking options for iOS continue to be non-free, and grow in popularity, well that would be pretty eloquent, wouldn't it:

People will pay (a relatively small amount I guess) to see no ads on most sites.

(disclaimer: I use a free ad blocker for firefox on android)

The burgeoning category of iOS 9 ad blockers has several popular non gratis options.