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This article assumes that advertisers can get more sophisticated than blockers - I don't agree. With good enough technology, any logo can be snipped out or scribbled over. Any inline, self hosted image can be recognized and removed. Perhaps in future, adblockers will comb through the text of pages and the frames of video and your hero will be drinking "soda" instead of <brand name>.

Heck, one of these days, I want ad blocking glasses. So I can walk down the street and NO LOGOS.

It would almost be like humans owned the public space, then.



São Paulo, Brazil did just that[1] almost 10 years ago - outright banned outdoor advertising.

[1]: https://en.wikipedia.org/wiki/Cidade_Limpa


Ads tend to be in private spaces though. You can just see it from public space.

Another way to achieve your goal is for the glasses to render giant walls around all private spaces. All cities would look like Manhattan then.


I was thinking more like: detect an advert, draw a grey box over it. Or kittens.


You can still ban ads in private spaces. Many cities did that. Sao Paolo is just one example


AFAIK someone did make adblocking glasses with image recognition software. :)


Related:

https://www.youtube.com/watch?v=JI8AMRbqY6w

(They Live, 1988, Sunglasses scene)


Times Square as one great shiny ... emptiness




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