This reminds me of something a couple of old oil prospectors told me a few years back. It went something like this:
"You're going to bust your ass, no matter what. You might as well bust your ass for $10 million, instead of $10,000."
That's stuck with me. If you aren't working on a huge opportunity, then you're probably selling yourself too cheap. The thing I've been surprised to find is that no matter how small a market is, you'll have competitors and you'll be dividing up the spoils. You might as well work in a field that is huge, so that the percentage of the market you can capitalize on equals millions rather than thousands in revenues.
"You're going to bust your ass, no matter what. You might as well bust your ass for $10 million, instead of $10,000."
That's stuck with me. If you aren't working on a huge opportunity, then you're probably selling yourself too cheap. The thing I've been surprised to find is that no matter how small a market is, you'll have competitors and you'll be dividing up the spoils. You might as well work in a field that is huge, so that the percentage of the market you can capitalize on equals millions rather than thousands in revenues.