I think it's kind of telling that the author of the pro-Amazon blog piece was contacted by "someone internal" (probably his boss or boss's boss) and asked if he had cleared the piece with PR and if he had read the company's social media policy (in my big company experience, that kind of contact is never a good thing).

Presumably he'll be fine now since Bezos is citing his writing, but I can't help but wonder what the "someone internal" would have done otherwise...probably issued some kind of warning about social media.