We went from the "static" newspaper/TV ads, that didn't know about what you did with them, to "dynamic" web/mobile apps, that know exactly if you watched them, clicked on them AND eventually bought something coming from that ad. Also, which ad from the same ad-network you watched before, what apps/websites you used before etc.
Advertisement got much more power on the Internet and got much more predictable for advertisers.
But we also switched from turning pages or switching channels, if we don't like the ads, to blocking whole advertising companies with the help of software. We can now even prevent the ad from being "overseen" at all, because it doesn't even get shown to us in the first place. newspaper adds always hit your subconsciousness.
Both sides stepped up their game. Don't see any problem with this.
Advertisement got much more power on the Internet and got much more predictable for advertisers.
But we also switched from turning pages or switching channels, if we don't like the ads, to blocking whole advertising companies with the help of software. We can now even prevent the ad from being "overseen" at all, because it doesn't even get shown to us in the first place. newspaper adds always hit your subconsciousness.
Both sides stepped up their game. Don't see any problem with this.