Complimentary editorial copy, corporate press releases masquerading as news stories, paid product placement, paid endorsements as part of the content ... Eh I'd rather stick with the existing "block known ad hosts and any graphic of X by Y pixel dimensions", easier to block.
Seriously, the tech press went full-on "editorial wall? pfeh, so 20th century" fifteen years ago, and the rest of the press has followed. You're describing the present.
Complimentary editorial copy, corporate press releases masquerading as news stories, paid product placement, paid endorsements as part of the content ... Eh I'd rather stick with the existing "block known ad hosts and any graphic of X by Y pixel dimensions", easier to block.