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Loss aversion is a large reason why many of my high school and college friends end up not doing start ups.


Loss aversion is about the only reason people don't do startups! :)


I know this is supposed to be a startup echo chamber, but come on...

I feel silly even contemplating spelling out the many reasons (beyond loss aversion) why not everyone starts their own company.


dapper.net


Yes!


Yet another technology looking for a market application...


It's already used in applications.

IMHO It doesn't really need a 'buzzword'. It's just a common technique.


While search could be better, Google's results for text are good enough. How much better could text search get? Is it possible for someone to build a search experience so compelling that I would want to switch? And even if someone made a new, compelling search technology, could they get advertisers to switch over?


Actually, I don't think there's any upper limit to how much more relevent you can make text search. You could have an AI that directly answers your questions based on the knowledge it's gained from processing the entire net, with references supplied.

More easily implementable, you could have something that cross references a knowledge base such as Wikipedia (or just analyse the content of articles themselves) to split results into relevent categories, eg, Paris the city and Paris Hilton. Or, more tricky, one that I faced today - Flash Reflection, which could mean either a graphical effect or runtime type information.

What about reddit style voting? Google tried this, but I'm sure that ranking results by some measure of searcher satisfaction would be a great way to cut out duplicate/spammy content. Pagerank isn't.

I'm sorry, but calling it "good enough" is more of an indicator of lack of imagination than the merits of Google search.


... results for text are good enough. How much better could text search get?

That's pretty much what Google's competition said, before Google came along and took their business.


Search monetization is proven already. It's called keyword advertising :)


Heh, looks like you responded while I was still editing my post.


640K should be good enough for anyone.


Adwords is good for testing out headlines and copy, but are you seeing much variation based solely on changing domain names?


Yeah - so far there are about 3 clear leaders (30-40% higher than the others). I probably need to run the ads for another two weeks before I know for sure, though.


If you believe in it, can't you refer it to someone else that does not have the same deal-breaking constraints as you do?


Or getting work experience outside of your area of academic study.


signal to noise ratio seems extremely low.


This question has been asked plenty of times before. Look up variations of "business/idea guy needs hacker." But you should at least hack a bit with Ruby on Rails so at the least you won't piss off your technical co-founder. If you have deep domain knowledge, significant contacts, and a problem that is worth solving, then getting a hacker co-founder should be pretty straight forward.

It is my personal belief that the team composition depends on the type of opportunity and where the core competitive advantage will come from. If you are a lawyer, and you want to make a paperless solution for legal firms, you better believe you'll need a technology wiz. However, if the technology component is honestly only a small part of the overall problem, then you can perhaps look to getting an employee or contract out the tech work.


I disagree. Stick (and perfect) what you do best naturally. Yes, you don't need to have a CS degree to be good at programming, but you DO need to have a passion for it. Actually, having passion for what you do is what makes you an attractive partner to start a new business together. I personally could care less if it's a law or technology, as long as you're in love with what you're doing and it fits the objectives of the venture.

Don't force yourself to be someone you're not.


Why Ruby on Rails? Python is also worth learning.


Learn some basic hacking in (insert functional language here). I'm not trying to start a programming language flame war.

The point of the statement is to do just enough so that you don't drive away potential technical cofounders. Basically make yourself more attractive as a cofounder by avoiding the traps that many other non-technical cofounders fall into.


Oops, my bad then. I thought you had a reason to recommend Ruby.

Learn some basic hacking in (insert a programming language (that's not VB) here, whatever the paradigm). :-)


Many thanks, thats helpful


"Humans are very good at detecting patterns, but rather poor at detecting randomness." This is so true.


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