I was doing consulting work in the space, saw a need, and built the product. I came into it knowing the traits of farmer, the lingo, etc. That and a good product have helped us gain trust
Google is doing this with everything. In the end they will answer almost every query directly, except when you are looking for a site. Even then, they could try to identify what do you want from that site (if you use chrome or the site has google analytics) and show you the info you are lloking for.
My guess is either (a) they're pulling the original price from a DOM element and not checking if there's also a sale price (most sites with sales prices will show the original and the new price), or (b) looking for schema.org product data and not looking at the correct item [0].
Did they buy something? You can make PayPal reverse thr transaction. I was on the other side of this before, a scammer used a stolen account to pay me. PayPal reversed the transaction and I couldn't do anything. Really unfair considering that I wasn't the one phished.