Headlines like this are more pleasant than headlines about how the $100M project to implement SAP is five years behind schedule, how Deloitte has consumed tens of millions of dollars that could have gone to patient care, or that the new ERP system has lead to a total lack of accountability for patient outcomes.
Humans are actually intuitively log scale thinkers. That is, humans without the kind of early arithmetic training that Westerners get will think more in terms of ratios than differences. There are theories it is more evolutionarily adaptive.
Isn't it also related to our physical perception? Both hearing and vision at least have somewhat logarithmic properties (e.g. response to point-source brightness, and hearing frequency response)
Egan would probably be my first thought of somebody who could take a concept like that and make something well worth reading out of it.
Second thought would probably be Derek Künsken. (no claim he's necessarily the second best option but he's definitely the second author I've read recently enough to have the name of in brain cache to come to mind as "could almost certainly pull it off")