Zinsser's On Writing Well was my game changer, can't recommend highly enough. And it's a fun read too.
The main takeaway is to simplify text as much as possible. That doesn't mean dumbing it down, and it doesn't mean abandoning creativity. It's just the opposite: Once you get rid of all the excess junk, the reader will hear your genuine voice.
The main takeaway is to simplify text as much as possible. That doesn't mean dumbing it down, and it doesn't mean abandoning creativity. It's just the opposite: Once you get rid of all the excess junk, the reader will hear your genuine voice.