This company has the image of helping lift people out of poverty - I think they are doing good work. The article shows though that if nothing else there is a danger of trying to go with a "we're different and better" corporate image because the truth is often murkier
I don't think I've ever heard of anyone projecting that image onto Facebook. Perhaps I simply live in a different context, but this raised both of my eyebrows pretty high.
This company has the image of helping lift people out of poverty - I think they are doing good work. The article shows though that if nothing else there is a danger of trying to go with a "we're different and better" corporate image because the truth is often murkier