Great post! I wish you the best. I have to say I'm at the same stage, but still not sure if I should wait a little bit more and achieve a minimal viable business.

By now we need to focus on marketing and sales. Yes, our customers loves the product and are motivated to recommend our product. We did some experiences with Google Ads and others and the result was good (I guess...). But the problem was exactly after that... After find some leads to sell I didn't have enough time to call them and progress with the sales.

I like the strategy of wait to have enough customers to break-even. Actually a dozen of it can cover all expenses. The problem is if I quit my job and start to work on my own business. By now I'm too expensive for it.

So in your opinion, I should contract someone to help with marketing and sales and wait until the business can cover everything? This way I can set some targets like I would do if it was me...

Sorry for the late reply, but I think you should contract someone to to marketing/sales. I would first take a look at the market, and then develop some lead generation ideas (ad words is good, getting a booth at one of these vet conferences is another) and work the the person you contact to generate leads. The the marketing person could take over and close the sale.

The money is not the problem, at least for a year. My doubt is about if it's too soon to move for it and first achieve some kind of goal...

- yes, at least for the next 12 months - probably, and I still have oDesk option :) - yes, spouse and son

But you decide to quit before your side business generate enough profit? What kind of things did you use to evaluate your decision?

Here's an approach: Put a number and a deadline on everything; this way you have a metric to hit rather than dealing with emotions.

So for example: Can you at least equal your current monthly income in X months? Make that a comfortable number so you don't run out of savings and have enough time to get a new job.

I would also have a metric on the burn rate of the company even if the overhead is low. Keep in mind you'll need to also be spending money on marketing, and the services of an accountant and the like. You don't need a 100 page business plan, but you do need a plan.

Also make sure that your spouse feels good about this, because being in a good emotional state is critical for the both of you.

I did something similar to it, calculated hom much time I would need to achieve the breakeven, marketing and media budget... But at the end is just a excel spreadsheet.

I was wondering if I should establish a indicator (like growth rate, revenue, etc) and just after achieve this number take the decision. Or maybe contract someone to do this sales and marketing stuff and wait until the company makes money.

Don't over think it — try and keep it simple: At first it's sink or swim — then worry about gold medals.

I'll try it.. Tnx!

I had to subscribe myself just to say you rock man! Great idea, amazing history and huge willpower! Congrats