With so many companies providing analytics services it's no wonder that a mother API would be very handy to make use of the distinctive features of each one. I was wondering which other verticals this model can be applied to? I know Zappier is integrating multiple APIs when there is an existing logical flow for example. And what happens if the third party services don't provide API access how would you approach that problem? Would you need to make a partnership with each one of them? I am assuming that all the analytics services Segment.io is using already provide API access.

I think anyone who doesn't provide programmatic access to their analytics app is going to fall by the way-side so quickly there wouldn't be much demand for them to be integrated into Segment.io. I'd be interested to see an example of an analytics service that doesn't offer API access.