Yep, a good product / service and happy customers can take you a looooong way. If your product sucks, no traffic in the world is going to make it work.
But that doesn't mean that SEO is useless. We might be biased, but there are a ton of benefits - traffic, leads, brand awareness, etc.
Agreed! For the most part, anyway. If you can create content that 1) can go viral or get a ton of shares, and 2) at the same time, be created with a specific keyword in mind, you'll get amazing results real fast.
Unfortunately, that's not really something you can do for a lot of industries or niches. But when it does work, it works!
yeah, haha. It's super meta - we're trying to get this article to rank on "SEO case study." It will probably take a while since the domain is pretty new, but we'll get there.
As for which keywords to focus on, our rule of thumb is, find one of your competitors that's winning with their SEO, and borrow their ideas. In most industries, if you combine the keywords from your top 3-5 competitors, your keyword strategy is gonna be pretty comprehensive. As for the "how," just run your competitor's website through SEMrush or Ahrefs, and voila!
Maybe it's easier to read on a PDF? Here's a link to it: https://drive.google.com/file/d/1muiO5ze7asCp9tHcF-t_mf_tIBe...