Almost being the operative word here. Compared to the eventual payoff, yes, almost nothing. But I'll bet Tew actually spent quite a bit of time working on the idea, time he might've spent on something else with much better prospects for success. He's a classic case of survivor's bias: we only know about him because he was successful. We don't know about the thousands of others that pursued similarly dumb ideas (maybe even the same one) and failed.
this wouldn't be your normal case of pirating a tv show. You use one of these logos and end up becoming a large successful company you will be paying when you get sued.