There is plenty of disruption in the small business loan space, including billion dollar valuations (one went public in December). They're just not from SV.
I don't know what kind of situation you're in, but people cannot generally go and rent real, not-falling apart 1BRs in the the 20s for anywhere near $1500.
Kind of weird to have an article about alternative lending and big data, and not mention Lending Club? The are the biggest player in the space by far and IPOed only last month...
Looks like the focus of the article is on alternative techniques to determine creditworthiness. Lending Club, as I understand, relies mostly on traditional credit scores, which does not make them particularly innovative for this particular aspect of lending.