Interesting article, but the information here is skewed in two ways. If the data were normalized in relation to how many users or downloads they have we would get a better picture. Also the search use skews towards cases where users need to search for how to delete their app or deactivate an account vs just doing it (apps that make it difficult or user base who needs help doing this).

> Also the search use skews towards cases where users need to search for how to delete their app or deactivate an account vs just doing it (apps that make it difficult or user base who needs help doing this).

But this is a very good thing to know and to be concerned about.