From the article: "But for 95% of companies in the dataset, generative AI implementation is falling short. The core issue? Not the quality of the AI models, but the “learning gap” for both tools and organizations. While executives often blame regulation or model performance, MIT’s research points to flawed enterprise integration."
You could have a pile of cash and 95% of companies will fail to see zero return because they don't know how to pick up the money.
Same, any existing study I've read follows abuse-level or Chronic usage. Would love to know affects of recreational usage.
I'd imagine such a study would be quite difficult because so many things could affect your results: sleep, diet, age, alcohol, covid, etc.
I know nothing about this but I feel like the technology exists to scan your brain before and after to see neuron damage. I just want to know if a single use causes permanent brain damage and to what extent.
Affiliate attribution wasn't explained in full but MegaLag with all his research still didn't accurately explain it since it's pretty complex. The user doesn't need to know this.
Doesn't make sense to explain all the nuts and bolts if it works the same way any other coupon website would.
It boils down to making numbers go up. Maybe for you, Honey doesn't do much. But add Honey to the picture, and retailers are seeing an increase in sales and a decrease in cart abandonment. So you choose to partner with a coupon company and pay them commission and for some percentage of users, seeing that popup pushed them over the edge to make the purchase.
In the attribution chain, when you compare an initial referral vs. the coupon app, it's fair to say that the initial referral has more impact. So maybe you want the initial referral to take most or all of the credit. But what about when there's no referral? Doesn't the coupon app deserve to be a part of the chain if it is ultimately driving positive return?
YouTubers have no idea how much money they are losing due to last click attribution. They're mad that it could be a lot but in reality it is more likely very little.
MegaLag posted a VPN example, which was an edge case, but it was enough to spark outrage. Ironically, there are many YouTubers who have only Amazon affiliate links which Honey never touches.
Many YouTubers that Honey sponsored also didn't have conflicting affiliate links at the time of promotion.
Also, if you work with affiliate links, you should probably know how they work. IMO it'd be condescending if Honey tried to explain to every YouTuber how last click attribution worked.
> MegaLag posted a VPN example, which was an edge case, but it was enough
Ah, the modern day equivalent to snake oil, where you buy a product that gives your data to a random company in a tax haven over your publicly accountable ISP.
The VPN example really made me to take view that these affiliate cuts are scamming me... Without them I could get stuff significantly cheaper. So faster whole system is brought down the better.
Yes, now this I wholeheartedly agree. The system itself is not right and you can definitely credit MegaLag to drawing industry-wide attention to this issue.
People are hating the player when really the majority of the outrage should be pointed towards hating the game.
Retailers have budget to spend and have that spend deliver a return. It's just a simple return on investment.
CJ, one of the biggest affiliate companies even encourages working with shopping extensions.
https://junction.cj.com/cj-value-of-browser-extension-study-...
Sure, and in those cases those retailers may choose not to partner with Honey. However, Honey maintains an active partnership with quite a lot of happy retailers, even after PayPal took over.
I think you need to watch the original video (again), because it sounds like you're making arguments that aren't grounded in the actual reality of Honey, but are based on what a normal company would do and how businesses interact and stop interacting with those normal companies.
I find it hard to understand -- many of these retailers are struggling, and I doubt affiliate links and cash backs are the best way to spend their market money
Many find it hard to understand which is why affiliate networks create studies, write articles, and post reports with results, similar to the one I posted. Retailers don't go in blind. They test partnerships and continue only if there are positive results.
Yes, many retailers are struggling. Perhaps affiliate links and cash back are not the best way, but it's not the only way that retailers try to be successful.
If you were a suit working at a retailer with budget to spend with the goal of getting a return on investment, maybe you would personally avoid spending the money on affiliate links. But get this, the TOP, BIG, SUCCESSFUL retailers all have data showing that the affiliate system makes the numbers go up. Even if they don't understand the system, they just care about the numbers.
This is not true. In the affiliate marketing space, Honey won many awards for being great business partners.
Yes, there are examples of retailers being impacted when Honey picked up on a coupon that was not supposed to be public, but Honey always cooperated at removing such codes whether you partnered with them or not.
They're not guiding the user to shop a or shop b, they're
- redirecting the attribution away from the actual affiliate (could hurt shops because their affiliates become unhappy and advertise their competitors)
- automatically applying coupons that decrease the shop's margin.
The article I linked supports this but to put it simply, Honey delivers a return on ad spend.
Your first point is true, but Honey and other extensions practice "stand down" where if detected, they'll not affiliate tag if there's one already there. It's not a perfect system and there are edge cases to prove the system is not perfect.
It's ultimately up to the retailer to decide whether or not to partner with Honey. The data in the report shows that users with Honey have lower cart abandonment and higher purchase rate. Looking at the numbers, retailers like these two things so they choose to partner.
Automatically applying coupons can decrease margin, but why have coupons at all? Retailers take this into account when putting out coupons. Users who use Honey are typically users who would look for a coupon elsewhere. Retailers would rather the user not leave their website. Honey keeps users on the checkout page.
In terms of being "great business partners". The affiliate space like other industries requires a team of people on the retailer side and Honey's side talking to each other and establishing a relationship.
Here is a random article I just Google'd that sheds a bit of light about that relationship.
https://www.advertisepurple.com/affiliate-spotlight-a-conver...
Remember how NFTs just weren't a thing and then someone got a well-placed article talking about NFTs and all of a sudden they "hot" even though it was just a sham the whole way, before and after "I been hacked. all my apes gone. this just sold please help me"?
Influence can be bought on the cheap. MrBeast says use Honey, you use Honey. Are you going to not partner with the business that is smart enough to partner with MrBeast?
