Sports is how cable (and satellite) empires are built. Take, for example, the NFL Sunday Ticket on DirecTV. The NFL has sold exclusive rights, in the US at least, to DirecTV. Hardcore NFL fans, and there are a lot of us, wouldn't even consider cable, let alone cord cutting, until NFL Sunday Ticket is available through some other distribution network.
The same is true in the UK for Premiership Soccer, and I'm sure it's true for other sports in other countries.
If Netflix had live soccer here in Uruguay, it would put all cable providers out of business - it MASSIVELY underprices them and has a vastly better service.
It's currently about U$ 40 for the cable tv basic package, as there's a flaunted "oligo"(mono)poly here, which even managed to outlaw Carlos Slim's company - he doesn't care because Uruguay is not a relevant market.
Local football matches and European football drive a lot of cable packages, along with HBO and kids' shows and series (which are mostly available on Netflix).
"Average" life expectancy is deceiving. Much of the gains in human life expectancy have come from reductions in infant and childhood mortality, which alters the average substantially.
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