Why the condescension? The user's name is clickable and his profile shows he hasn't used the site since March. Instead of being rude, perhaps consider why his experience wasn't sticky.
A well-worded and thoughtful blog post takes time and effort. It also interrupts other development work, which the context switching makes doubly costly. So I don't think it's a "15 minutes over lunch" affair exactly.
It's also a good time to take stock of where you are in a project, and where you are heading. making yourself put your progress into words forces you to think about the overall view. We started an internal blog/status report page for our projects, and simply writing a post - even if it's basically to myself - is helpful.
I was alarmed to discover the same a few times -- the contract had wide claims on IP, and then there was a separate part which said "of course, these are the enforceable limits according to this particular California law."
It seemed like they were pulling a fast one, but basically they were compartmentalizing so they could claim the maximum rights should the law be struck down or repealed (or the business moved outside California, I guess).
To me, this behavior solidifies further Google's transition into the Microsoft of the 90's role. I guess that puts them at 2020 for being virtually completely removed from innovation and fully in the role of a differentiation defeater.
Microsoft could turn around and so could Google, but it's very hard when they're so established that short-term risk to profits becomes a major concern.