It doesn't sound like a psychology experiment Scott is talking about, but a "stumble-upon" strategy. Psychology is a little more elegant than just pivot, pivot, pivot.

You'll definitely want to check out Rejection Therapy: http://rejectiontherapy.com

Here are people who have done Rejection Therapy:

Surprising Lessons From 100 Days of Rejection (TED video): https://www.youtube.com/watch?v=ZFWyseydTkQ&feature=youtu.be

Rejection Therapy Saved My Soul: http://theapproachmachine.com/rejection-therapy-saved-my-sou...

My 40 Days of Rejection: http://my40days.co.uk/

There's something to this argument, and I'm sympathetic towards it. I just wish Rupert had said it better.

Science is cruel and rife with incompetence and fraudulence, but the issue needs to be attacked with hard facts.

The NSA will have a copy. Ask them.

Sad news. I liked the site, and discovered some good artists there.

They should be proud of what they accomplished. I'll bet they did a lot of good for indy music.

Thanks, Dueprocess. We most certainly did, which is abundantly clear by the massive number of emails in my inbox from our artists right now. Heart wrenching.

Please don't. This isn't high school.

Beautiful mobile site. The typesetting, colors, the way everything pops - just gorgeous.

I use Deezer (a music subscription service) and I get serious usage out of it. Sure, I don't own music anymore, but that's because it seems so unnecessary.

Something similar happened to me recently. A Yahoo / rocketmail account I had for over 10 years was suddenly closed. The reason was I hadn't used it for awhile (about six months or so).

The thing is I used to pay for the premium version of Yahoo mail, I bought domains from them, I had a paid Flickr account before - and they shut it all down without warning.

Losing that Flickr account hurt the most. Lots of saved images were lost.