Thanks @kjemperud!

Note - there were plenty of other amazing talks at the summit. But I could only pick a few to mention here in order to condense the post into something that fit around the framework of the Hooked Model.

Link is down - here's to file: http://imgur.com/gallery/71sQ92K

It seems all of those that are doing well (SpotHero, ParkWhiz) have strayed from the "rent my spot" model to the Parking yield management model...

Yup.

Funny how this old post resurfaced after my new published last night. This post is two years old. See my new insight on where we went wrong, where I slap myself in the face:

https://news.ycombinator.com/item?id=6340820

It took me two years, but I figured that out exactly. This post is two years old. See mine from yesterday where I slap myself in the face: http://chrishoog.com/the-helloparking-postmortem-a-look-back...

Thanks for sharing. Somehow, in the wake of my new post my old one resurfaced...

Didn't mean to steal a submission. I searched for it and couldn't find it.

No worries - I'm honored

You echoed my experience a couple years ago perfectly.

And like you note, the "talk to customers" piece is critical. But it's useless if one is too stubborn to listen, as so many often can be.

You beat me to it!

@swamp40 - I agree, and it's great to see that spot hero has taken off in Chicago. Likewise, ParkWhiz has been doing very well. I'd attribute their success to migrating their focus away from the "I'll list my spot online so you can rent it" model to the commercial parking lot and garage yield management space.

Both startups allow users to take advantage of the former model, but they've been able to meet demand by working with parking lots and garages.

What do you think?