It doesn't look like http://bearfood.com has advertisements so he isn't looking to make money on it. That's not to say that ads won't show up at a later date though.

I didn't even notice that at first.

That link doesn't seem to work.

http://investors.walmartstores.com/phoenix.zhtml?c=112761...

Love the site. I had some thoughts about creating something like this. Love the UI too.

Very simple but still elegant and beautiful.

Nice work!