1.2.: Business model for "horses" is to pay back shareholders by delivering a valuable service to actual customers at a reasonable price. Business model for "unicorns" is to build the largest possible user base to attract the largest possible investment inflows.

More information: Unicorns vs. Horses https://medium.com/@awilkinson/unicorns-vs-horses-f81d8dd61f...

Profiles of the Future by Arthur C Clarke. 3º Any sufficiently advanced technology is indistinguishable from magic.

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