Was there ever a "X killer" that actually killed the X? I cannot think of one example. If something is branded that way, must be a loser already. True "X killers" are like ninjas that come unnoticed and unexpected.
"Was there ever a "X killer" that actually killed the X?"
I would think Dell, Amazon and Wikipedia would this idea.
That being said, I would define "X killer" as an organisation that completely dominates it's field. In all of the above cases, they managed to beat their competitors in price point and range.
