Unless you want to turn it off, which I haven't been able to figure out how to do. Every now and then my phone will randomly prompt me to "ask Gemini", which is really annoying. When I want to use the LLM, I will go to it, stop shoving it in my face over and over.
I can't turn it off on my Samsung Galaxy S23 which I originally bought, because it was not marketed with AI. The patched it in later and ever since it just randomly starts as if it was listening all the time.
Apple’s analytics probably support this which is exactly why siri still sucks. But ya, everyone will continue to think they somehow know better and apple is wrong and poorly executing
I can count on one hand, the number of times where I have gone “gosh, I so wish my voice assistant was better”.
It queues up music correctly, and picks the right destination on maps in my car. 98% use case satisfied. Would I like it to be better? Don’t really care. Is it a purchasing point? Nope. Would I miss it if it disappeared tomorrow? Also nope.
A better voice assistant is a major selling point for me. I need glasses to use my phone. Messages, email, purchases, directions, constantly. A good voice commands would be godsend. Siri doesn’t work very well
I use the phone voice assistants to set timers, and call people when I'm driving.
It is objectively worse at calling people than Assistant was. If I ask you to call someone, don't come up with a scolling list of phone numbers that I have to pick from. At least Assistant called the primary designated number for someone, Gemini just froze and wouldn't take voice commands to pick the number but forced my to pick up my phone.
I turned that bullshit off a couple of days after they forced it on me without asking.
I still feel like they are in an incredible position when it comes to AI because of their hardware integration/advantage across all of their devices. I think they see immense value in getting things on-device and not having to rely on any of these other companies.
When it comes to AI, there's ~5 trillion dollars of datacenter revenue Apple could be competing for, but isn't. That's not good.
Now, maybe it would be justifiable if there were great local AI experiences on iPhone, or an easy $5 trillion to be made elsewhere. Until then, Apple is bleeding money hand-over-fist by refusing to sign the CUDA UNIX drivers and sell the rackmount Mac as a cutting-edge TSMC inference box. The Grace superchip is absolutely eating Apple's ARM lunch right now.
I am perfectly fine with Apple lagging behind in "AI".