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		HelloNurse 28 days ago \| parent \| context \| favorite \| on: Why does Swiss cheese have holes? There's also a tight branding and trademark component. I remember a major ad campaign when proper imported "Emmental" was rebranded as "Emmentaler" because the former name was becoming generic, and a related ad campaign about positioning and promoting Emmentaler as one of several kinds of "Swiss Cheese" along with Gruyere, Sbrinz and maybe a fourth one I don't recollect.

kgwgk 28 days ago [–]

> proper imported "Emmental" was rebranded as "Emmentaler"

It’s also called Emmentaler (from Emmental) in Switzerland.

https://www.emmentaler.ch/en/our-history

HelloNurse 28 days ago | [–]

"Emmental", also misspelled "Emmenthal", remains the common name in Italy, non to mention the name of various imitations.

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