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Apple's response to XCodeGhost was to draft a breach notification to everyone impacted and then not send it as it would impact their brand.


Any article you recommend on this?


Public comms is decidedly a leadership decision at all times - you don’t have ICs or even managers spouting off in the press or releasing press releases. They may have mishandled it but that’s their purview and yes it can impact their brand although I’m not sure I’m seeing the long term negative ramifications from that and they made technical changes to mitigate such issues going forward. That is all very different from management making an IC develop a single specific more obscure technical change like this.




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