Apple is generally anti market hype. It is a smart PR move to avoid mentioning AI after the Apple Intelligence fiasco, their researchers leaving, and the bubble sentiment at the moment.
It's not a smart move to avoid integrating the most important capability advance in computing in the past decade - LLMs. They do support small cases, like summarizing text. But there's scope to do more.
no, I placed this squarely on apple‘s shoulders. There are real use cases for new AI tools that are actually useful. Use cases that Apple is already invested into — Siri, text to speech & vice versa, etc. many of these have open source models that they could very easily be integrating into their product, even if they didn’t have a partnership with the premier AI research lab.
Instead, we got, what? An automated memeoji maker? Holy hell they dropped the ball on this.