You don't even need a watch. Smartphones can tell you time (you can configure to show times for many timezones) yet there is a market for watches (luxury or normal)
I think you're quite underestimating how many times a person takes their phone out and it's way more than they turn their wrist around to see their watch
Watches, are just jewelry for most people any more. There are few people that can't check their phone for whatever reason that need functional watches, the rest of society mostly uses them for fashion.