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Apple to me has clearly a goal of providing a tiny version of smart phone on your wrist. Garmin aims at as-smart-as-possible watch. Everything else comes from this philosophy, be it battery, design of not only display and it shape etc.

Different people prefer different things, for me its definitely the smart watch part. I am rather sporty, and tbh don't care about phone capabilities on my wrist, when I have it in the pocket/on the desk, that 1s lost when reaching for it is fine.

Premium price, premium look, massively better battery, durability, option of solar charging etc. I am taking poster child in Garmin Fenix 8 since they have very wide range of products compared to Apple. Fenix 8 is also much prettier than Apple's ultra wrist brick but thats subjective I guess. Diving capabilities for casual divers like me are just cherry on top, saving me some 300-400 for good enough (but otherwise completely useless) diving computer, minimizing yet-another-device syndrome.



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