I hear this complaint a lot but Starbucks has done a ton of testing and studies to arrive at their process. They may not appeal to “serious” coffee drinkers, but it is engineered to appeal to the general public. Personally I’ve found their coffees “fine” and inoffensive, and the consistency has given it a place for me.

That said, I do think it’s getting too expensive for what it is. Maybe there are good reasons like living wages for workers or whatever, but it also means I am more likely to just have coffee at home.