> for any app that I use frequently, i would prefer for it to have many options that I could use to customize its behavior. For instance, Uber
The problem is that the era of zero interest rates and (mostly unprofitable) advertising-based business models means the tech industry shifted from making tools to benefit the user to "tools" that waste the user's time. Company targets are often measured in "engagement" such as screen time, DAU/MAU or pointless metrics about how many times some button was clicked.
The zero interest rate era is mostly behind us, but the mentality remains and company targets are still often based on that, so employees are not incentivized to make products more efficient for the user since doing so will reduce the DAU/MAU or whatever metric they're judged on.
The problem is that the era of zero interest rates and (mostly unprofitable) advertising-based business models means the tech industry shifted from making tools to benefit the user to "tools" that waste the user's time. Company targets are often measured in "engagement" such as screen time, DAU/MAU or pointless metrics about how many times some button was clicked.
The zero interest rate era is mostly behind us, but the mentality remains and company targets are still often based on that, so employees are not incentivized to make products more efficient for the user since doing so will reduce the DAU/MAU or whatever metric they're judged on.