-putting disparate things together to form a whole and polishing it
-design
-marketing which includes cult building
All these talents are put at work together in harmony.
I own devices from Apple (which have both advantages and disadvantages) and other companies, but at no point I fell myself better because I own Apple devices, nor do I consider their devices better than anything else out there.
For some people, brands are a part of who they are. Apple, Gucci, Christian Dior, Tesla are not longer manufacturers of goods to be used. They are symbols that are used to craft ones identity, together with whatever ideology of the day.
-putting disparate things together to form a whole and polishing it
-design
-marketing which includes cult building
All these talents are put at work together in harmony.
I own devices from Apple (which have both advantages and disadvantages) and other companies, but at no point I fell myself better because I own Apple devices, nor do I consider their devices better than anything else out there.
For some people, brands are a part of who they are. Apple, Gucci, Christian Dior, Tesla are not longer manufacturers of goods to be used. They are symbols that are used to craft ones identity, together with whatever ideology of the day.