I totally agree. Coming across Simon Sinek's 'Start with Why' has helped me a great deal in communicating in general. Even in conversations this applies:
In terms of this theory you should communicate like this: Why, How, What
You are starting from your 'What'.
I haven't really grasped the core of your product, but to restructure it could be something like:
Stop wasting time looking up documents, e-mails and chats in different systems. Stop paying for 20 different single purpose services just to run your business.
By having everything in one place it is easier to find and share information throughout you business. Creating custom combinations of docs, chats, sheets, forms, etc will allow you to create the tool to support your own processes and ways of thinking rather than having to learn some app's way of thinking.
Nino allows you to quickly build your own custom flows using modular building blocks. Create the tools that you need and have all of your information in one place.
https://www.youtube.com/watch?v=u4ZoJKF_VuA
I also suggest reading his book.
In terms of this theory you should communicate like this: Why, How, What
You are starting from your 'What'.
I haven't really grasped the core of your product, but to restructure it could be something like:
Stop wasting time looking up documents, e-mails and chats in different systems. Stop paying for 20 different single purpose services just to run your business.
By having everything in one place it is easier to find and share information throughout you business. Creating custom combinations of docs, chats, sheets, forms, etc will allow you to create the tool to support your own processes and ways of thinking rather than having to learn some app's way of thinking.
Nino allows you to quickly build your own custom flows using modular building blocks. Create the tools that you need and have all of your information in one place.