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But iMessage does have a viable substitute.

And not just one, many of them.

The iMessage substitutes often offer more features, work on more platforms and are widely adopted across the globe.

At the risk of making a sweeping statement, and with no data to support it, I’d guess that no one outside of the USA seems to care about Blue Bubble vs Green Bubbles.

Being on iMessage vs SMS isn’t a conversation in my world.

Teenagers that I know all have iPhones, but use Discord or SnapChat for messaging.



It doesn’t have a viable substitute for me. So… seems like they’re successfully exerting monopoly pressure on some people.

I use iMessage for conversations where everyone is on iPhones and Signal for mixed groups. iMessage isn’t the only reason I use Apple products, but it is a reason.

They don’t need to have 100% market share to be behaving monopolistically. And whether you feel the impact of the monopoly is also irrelevant.


> It doesn’t have a viable substitute for me.

> I use iMessage for conversations where everyone is on iPhones and Signal for mixed groups.

I thought you said there isn’t a viable substitute? Who knew Schrödinger’s messenger is a thing?




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