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Some examples:

- The Airbnb founders took photographs for listings themselves.

- ProductHunt started out as a newsletter, with the founders themselves hunting and curating products.

- Reddit founders submitted links (wrote comments?) everyday using different usernames, to get the community going.

- Dropbox launched with a video demonstration and an email signup page to gauge viability. The product wouldn't be ready for another year, iirc.

- Doordash was a single webpage with a phone number (and 5 students?), serving just Palo Alto.

- Meesho was a WhatsApp group (one of the few teams in the batch that failed to raise money on Demo Day, afaik).

- Segment was a single javascript file viz. analytics.js.



Further to your doordash example, I believe many of delivery sites simply took the online order, then called the restaurant themself to order the food. This however lead to some issues where restaurants were getting from complaints from customers they didn't know they had. They also had different pricing from the online companies.


Back in the stone age, lastminute.com would fax individual customer's details through to the theatre so they could pick up their tickets at the box office.


Doesn’t DoorDash still do that?


Not sure if they still do, but they definitely integrate more directly now.


> - Reddit founders submitted links (wrote comments?) everyday using different usernames, to get the community going.

clearly unethical behavior, but whatever...


The founder also made the jailbait subreddit and it won sub of the year in 2011?

they also removed third party apis and mod tools before an ipo. If one had bad thoughts they would think increasing their own app numbers and reducing tools to remove bot activity would be unethical ways to bolsters user counts before a sale. But that would not happen


The internet generally believes that /u/violentacrez created /r/jailbait . That user's "irl" identity is known, and he is not a founder of reddit. See https://www.reddit.com/r/MuseumOfReddit/comments/1hzra9/doxg...


I looked into it, back when anyone could be made mod there was an inside joke on reddit of making Obama and Snopp dogg mods of things. Someone made spez a mod of jailbait and took a screenshot that was reposted around the internet and I forgot about the third party modding thing.

However he defended the place publically, and gave an award called Pimp Daddy to violentacrez, which shows some level of consideration and recognition by the now CEO of reddit.

looking at it with the hindsight of time, the "free speech" defense rings a bit hollow considering the communities they were protecting at the time


Ethics? Where we're going, we don't _need_ ethics. [ flips down silver goggles ]


How would this be unethical in reddit's case? It's not like they tried to raise money from investors or users using the faked activity.


Deceiving early days users. Since when lying is OK?


What did they lie about? People on Reddit and right here on HN use multiple accounts all the time (look at all the throwaway accounts).


throwaway is very explicit, there's no lie involved since everyone knows what it means.

> What did they lie about?

Fake users being piloted by the same person behind the screen. If that's not a lie, then I don't know what is.


geez, if that's your biggest complaint about discussion forums, you live a pretty blessed life.

We're talking about Internet discussion forums here.. The amount of fakery, lying, bullshit and outright awfulness that happens on forums every single day across the whole Internet is staggering.

If they used aliases to kickstart discussions and try to get people involved and contributing, I'm not sure that's something to get your pitchfork out about.


> - ProductHunt started out as a newsletter, with the founders themselves hunting and curating products.

I can't remember if it was product hunt or not, but there was one such site that actually started as a way for the developer to feed attention to their other startup. Turned out producthunt (or whatever one I'm thinking of) became successful instead.


FeedMyApp? It was way before, though. Circa 2007/2008?


I only recall a thread here on HN from the founder


This is a great list. I could be wrong but I believe that some early version of Dropbox was usable not too long after the demo.


> - Reddit founders submitted links (wrote comments?) everyday using different usernames, to get the community going.

Can we please not celebrate scammy behavior?


I mean....if the content is there, and people found it engaging enough to want to interact with it, is it really scammy? _Dishonest_ is probably a fair descriptor of presenting the content as coming from more people than actually were (and if those "usage numbers" were presented as actual usage numbers for, like, VC funding, then it's an out-and-out scam), but I don't think it's really _that_ much of a scam as-presented. If someone told me tomorrow that all of the content I'd read on Hacker News for the last month had all been provided by one extremely prolific person with a bunch of sockpuppets, rather than by multiple actual real human people, it wouldn't reduce the value or enjoyment I'd got from them.


Maybe we need to agree to disagree, but I find dishonesty scummy. And I would find invented discussions less engaging.


The flipped vowel is extraordinarily relevant! I agree that it's scummy, but not scammy.

> And I would find invented discussions less engaging

I would predict that I would, too - but, evidence suggests that it was engaging enough to get people interested, so maybe our predictions are incorrect.


the truth doesnt need to be defended cause the truth is no one, and it doesnt care to be defended. The one you should defend is common good. And truths as when they pertain to common good.


What's the definition of "scammy" if not "dishonest for profit"?


I think scam generally implies that someone was swindled, told they'd get A and get Q (or nothing at all). Sold a bill of goods (but not the goods).

In the case of something like Reddit, you come to read content, and once you've readit, you write it, and then read some more. I'm not sure you're ever really sold that you're even engaging with actual people.

These days, I frequently wonder what percentage of comments on any of these sites is genuine (although I happen to believe it's still a pretty high percentage). Its good to assume noble intent, but to also carry around skepticism.


> I think scam generally implies that someone was swindled, told they'd get A and get Q (or nothing at all). Sold a bill of goods (but not the goods).

It's much more broad than that. A common sales tactic is to pretend there are other folks interested in what's being sold; maybe this is to make it seem popular, maybe this is to push Buy It Now for a limited (maybe one) item. Some folks will have a fake interested party show up in person.

I would call all of that a scam, even if I'm paying the listed price and get what was promised.


As a sibling commenter suggested - to me, in order to have been scammed I need to have lost something (or, equivalently - been induced to pay more for something than I would have otherwise considered a fair price). You can certainly make the case that Redditors were "buying" entertainment with their time, so it's reasonable to describe a transaction as having taken place. I don't, however, believe that the content and comments they were consuming would be devalued if they found out that it was being submitted by a small number of people using multiple accounts. The entertainment value derived was the same.

Dishonesty is not sufficient to render something a scam - the scam-ee needs to "lose out" in some way. In this situation, I don't believe they did.


Why do people have to be such grumps about this kind of thing? No laws were broken, nobody got hurt, it continued only for a few weeks whilst the site got up and running, and we only hear about it because the site became successful. Yes you're correct that it was not 100% authentic and honest. So what? White lies are a thing that everyone can accept. Zero harm was done. We can afford to see the fun in something like this! (And for the record, I don't really use or like Reddit.)


Why do people have to be such grumps about this kind of thing?

Years ago, I was trying to rent an apartment. After the visit, the owner, an old lady, invited me to some tea in her own home nearby.

Not sure how the conversation came to that, I think it started with me asking about a parking spot, but she told me that washing the car is for poor people.

"For someone that drives a nice new car like yours it doesn't matter too much if it's clean. It's the guy with an ugly old car that spends a lot of time cleaning it, hoping that it will look better".

I didn't rent the apartment, but I learned a valuable lesson: don't worry about a little dust here and there.


The weird old lady clearly didn't live anywhere it snowed very often.


> No laws were broken,

Who cares about laws? It's just bad karma. You are deceiving people for your own profit. Whether it's legal or not does not matter at all. it's just what douchebags do.


I can think of several things the Reddit founders have done to summon bad karma, but a bit of sockpuppeting in the first few weeks to prevent the site from being empty is not one of them. How many people who visited Reddit in those days and enjoyed the content would have ever complained about being “deceived”. Absolutely zero. Nobody cared then and people only care now so as to fingerwag.


His ethic treaties are the most boring of his work, but Kant the german philosopher had an opinion on ethics around your actions becoming universal.

So in this case, would you want most internet traffick to be sock puppets that increase visibility for companies?

I think the obvious answer is no. So if we do not want to have the entire internet be fake content pretending to be organic users, we should not want it for Reddit either


> So in this case, would you want most internet traffick to be sock puppets that increase visibility for companies?

I might if it were only for the first few weeks/months of a totally new internet almost nobody except sock puppets was logging into. If there's nothing on the new internet, anyone who does log in will log out once they see they can't find anything.

> So if we do not want to have the entire internet be fake content pretending to be organic users, we should not want it for Reddit either

No one wants the entirety of reddit to be fake content, and thankfully it isn't because the founders could back off once they got momentum. Of course there are still sockpuppets on reddit, and the internet as a whole, but that doesn't mean there's never a time, a place, duration, or proportion at which they're acceptable.

It's kind of like saying: "You should never ever eat ice cream because of how terrible it would be if everyone on the entire planet ate nothing at all but ice cream for every single meal. We'd all get sick so clearly eating ice cream at any point for any length of time must be inherently wrong!"


Yep thats one of the criticisms of his Ethics (there are plenty others).

But the problem is, there is no arbitror on what amount, duration, or proportion is acceptable. Being inherently dishonest from the start, there is absolutely no way to know what percentage of early, or current Reddit content is inorganic.

The problem with "I will break the rules a little" is that its a gateway drug. Corruption does not start from someone signing a blood diamonds deal with a warlord, but with people in the org thinking small ways to not do things "by the book" and escalating from there. Thats the reason there is "a book", because if we all agree on the rules and we let those who cheat win, then the ones who cheat the most will win every time. (See taxation loopholes for another glaring example).

You could always have transparent inorganic content. "Admin_cat_content", "Admin_politics_content" as named accounts, post some content and people clearly know who is behind the content, and the type of stuff they are sharing, the communities they are fostering etc. Or you could have an existing network that you leverage (like harvard students for facebook) instead of starting a social media with fake accounts.


If Kant is being invoked about this we might have strayed into the weeds just a little!

> The problem with "I will break the rules a little"

So this whole argument presupposes there were any “rules” that were broken.

There weren’t. It was/is an anonymous site, where anyone could/can register any number of usernames and post whatever they want under each one. And nobody who liked Reddit then or now would have any problem with what the founders did to simulate activity and get it growing. It is only people like finding reasons to finger-wag who fixate on this.

Honestly there is room for playfulness in how we start products/companies and how we look at it years later.


> So this whole argument presupposes there were any “rules” that were broken.

You're conflating legal laws with social and moral rules.

Nobody's claiming they broke legal laws; they're claiming they broke social and moral rules.

Rather than discuss that point, you retreat to arguing they didn't break legal laws.


There is no social/moral rule against simulating usage on a brand new website that has no organic usage.

People in this thread are writing whole screeds arguing the importance of condemning this supposed moral breach, but it’s a case of the beg the question fallacy: people are seeking to prove there was a moral breach by assuming there was a moral breach.

I say again: nobody who was an early organic visitor to Reddit has ever complained of being deceived or harmed, and indeed they self-evidently benefited by finding content they liked and a site they wanted to post to.

Also: from the very start of this subthread my main point has been against grumpiness, and people keep grumpily replying, apparently trying to defend the importance of grumpiness. I mean, sure!


> If Kant is being invoked about this we might have strayed into the weeds just a little!

I find his ethics quite a bore, like many christian thinkers he very quickly skips all the fun bits to jump into "god" as an answer. But the universal maxim principle is quite fun to use as a metric for "small infractions" that are easy to wave away (specially when forgiving yourself) but that would make live hell if everyone did them all the time.

> There weren’t.

They were though. Maybe not explicitly but social contracts are still rules. And despite having usernames and not personaly linked info most people assume 1 nick = 1 person. If I created twelve accounts and replied to you with all of them, sure no "rules" would be broken, but anyone who stumbled upon this conversation would implicitly think a large number of people disagree with you.

Famous users have been banned later into the platforms lifecycle for doing exactly that, just getting a few accounts to upvote themselves. In reddits economy the first 5 upvotes are are good as the next 1000 basically.

> And nobody who liked Reddit then or now would have any problem with what the founders did to simulate activity and get it growing.

They do not know what they could not get. If there was a better app, a better founding team who was chasing Digg's fall but did not cheat they might be left in the dust of history. And in a parallel universe the users would be happier with that platform than they are now on Reddit.

Capitalism could reward something more than speed (or in this case network effects) if someone else had a better platform without sock puppet accounts.

(Similar arguments can be made about the jailbait subreddit and the ethical implications of that and the initial growth of reddit but thats just seeing trends in their ethical behaviour beyond their founding)


There is no “social contract” against simulating usage on a site that has no organic usage.

> a better founding team who was chasing Digg's fall but did not cheat

Every new social site has to find some trick to kickstart usage and break out of their chicken-and-egg trap. There’s no “cheating” to speak of here. It’s playfulness. The teams that tried and failed to grow this kind of thing would have failed due to a lack of playfulness and imagination.

I say again, we can afford to see the fun in this, and commenters might reflect on their need to react to my appeal against grumpiness by replying with more grumpiness.


> There is no “social contract” against simulating usage on a site that has no organic usage

If we cannot agree that most people expect nick to mean one person then we are not gonna agree on anything else. But that is one of the most basic assumptions of anonymous internet comms since IRC.

> Every new social site has to find some trick to kickstart usage and break out of their chicken-and-egg trap.

good marketing, leveraging existing IRL networks, transparent content from the founding team.

Youtube made a video with the creators at the zoo, Facebook used harvard students knowing each other irl, etc.

> There’s no “cheating” to speak of here. It’s playfulness.

They say the way to hell is paved with good intentions. Playfullness is a very cute way to frame deceit, but its still a lie to most.

Grumpiness out of the market rewarding liars and cheaters is the obvious, and normal response. The proposed goal of a market led economy is the efficient market hypothesis, if you find obvious, glaring, examples of non optimal solutions (such as cheating, corruption, law breaking, scams, deceit, fraud etc) being rewarded instead of punished then yeah you should be grumpy.


Please try and step outside yourself for a moment and consider how many extreme words (hell, deceit, lie, cheating, corruption, law breaking, scams, fraud) you've included in this comment, about an act that nobody has ever claimed to be harmed by and no government agency has ever expressed any concerns about, and by your own argumentation can only be deemed wrong according to the philosophies of Immanuel Kant, which is no objective standard of morality at all - just one person's musings a couple of centuries ago. If the Reddit foundation story was as self-evidently heinous as you're insisting, you wouldn't need to use all those charged words.


> how many extreme words (hell, deceit, lie, cheating, corruption, law breaking, scams, fraud)

Extreme words? Half of them are simple descriptive nouns of legal parameters being broken?

> about an act that nobody has ever claimed to be harmed by and no government agency has ever expressed any concerns about

"Nobody has ever claimed to be harmed by", seems wrong considering Reddit has now banned the practice, Hacker news bans the practice, Steam bans the practice and most anonoymous online forums have explicit rules against fake account, multiple accounts etc?

If nobody is harmed why are they explicitly banned by the large part of the ecosystem? Also the goverment in multiple countries has proposed end of anonimity bans, things like tying your twitter to your driver license or passport. In what universe is that "no goverment has expressed concern" when they went full end of privacy over it?

> by your own argumentation can only be deemed wrong according to the philosophies of Immanuel Kant

That was a simple thought experiment, and no, by my own argumentation it is wrong entirely based on the fact its deceitful. And lies are inherently wrong. In this case they disrupt one of the assumptions of the market model, but in any social interaction they usually break a rule. In conversation they would break one of Grice's maxims.

> If the Reddit foundation story was as self-evidently heinous as you're insisting, you wouldn't need to use all those charged words.

They deceitfully added content to their site. I dont know how that is a charged adjective, its what they did by definition. The rest of them where in relation to other points, things like corruption and scams grow from small deceits, that is just studied psychology.


First, a couple of claims of fact to correct:

- Reddit, HN, X/Twitter, Instagram, plenty of other sites have no bans on the kind of usage of multiple accounts that the Reddit founders were doing. Plenty of people have multiple accounts for all kinds of different purposes and nobody considers it wrong. The kind of sockpuppeting/astroturfing/self-posting/ringvoting that is banned on social sites is very different, and banned for very different reasons, vs. the early Reddit conduct.

- 'In what universe is that "no goverment has expressed concern" when they went full end of privacy over it?' - "...over it" is a complete falsehood and another sign you're on weak ground. Some governments have proposed identity requirements on social media platforms but for reasons that have nothing to do with anything the Reddit founders did for a few weeks in 2005.

- "it is wrong entirely based on the fact its deceitful. And lies are inherently wrong" - As I wrote elsewhere, we all accept that mistruths can be benign, beneficial or funny in some circumstances; white lies, pranks, jokes, stunts, hacks. It all comes back to who was harmed, and you still can't name a case of someone who was harmed by what Reddit did, you've only suggested hypotheticals and inferences.

I've certainly spent enough time in this discussion, and I know it's a bad look on HN to perpetuate tit-for-tat arguments, so I'm certainly out. When I engage in a lengthy discussion like this, which I don't do often, it's to try and figure out what I'm missing about a topic - i.e., what has someone thought of about this that I haven't thought of?

What I see in some of your comments is at least borderline fulmination, which is in breach of the HN guidelines. I also see in this and other of your comments, as well as those from others taking the same position in the subthread, several cases of the beg-the-question fallacy: that is, trying to prove that this act was something egregious by assuming it was egregious, and using words that necessarily characterise it as the worst kind of transgression, when the severity of the transgression is the very thing that's in question.

The right way to discuss this topic is to explore exactly what kind of deception was committed and who was actually harmed by it, but I'm just seeing repeated insistences that we accept that this was a terrible act, without any earnest effort to demonstrate it.


> Reddit, HN, X/Twitter, Instagram, plenty of other sites have no bans on the kind of usage of multiple accounts that the Reddit founders were doing.

Reddit founders were posting, commenting and using various accounts. It all fits astroturning and sockpuppeting. Again if they wanted to just have content there is 0 reason to not disclose they are admins. They pretended it was organic for a reason.

> Some governments have proposed identity requirements on social media platforms but for reasons that have nothing to do with anything the Reddit founders did for a few weeks in 2005.

Stopping bots astrofurning (more i the political context) is a reason given both in US and UK proposals. So yeah goverments have mentioned "people pretending to be more than they are" as a reason. You can be extremely nitpicky and pretend that it doesn't cover this case, but its certainly in the intention of the law.

> you still can't name a case of someone who was harmed by what Reddit did

Every other forum that provided a similar service. From niche forums, that were gobbled up by reddit, to other digg alternatives. Reddit swallowed communities with insane growth, all predicated on fake engagement. If you make a hoodie brand and buy 10,000 followers on instagram and people think you are popular and you jump over other brands who are doing a better job, you have lied and deprived people from finding those other brands that had a better product.

> The right way to discuss this topic is to explore exactly what kind of deception was committed and who was actually harmed by it

The deception was non transparent content, predicated on the expectations of the audience, intended to portray the product as more popular than it is. This lie vulnerates the predicate of honesty of the optimal market hypothesis which is the basis of the modern market economy. The people who were harmed where thus direct competitors and future consumers because those are the intended parties of the optimal market hypothesis.


> with people in the org thinking small ways to not do things "by the book" and escalating from there

…and then you get the chaos of India.


Huh, HN and as usual giving benefit of doubt to startups

Is upvoting your own submissions on HN ok too?


The site is literally called Hacker News and it was built from the start to be a community of current/potential startup founders.

(And no, self upvoting/ringvoting isn’t ok on HN and probably hasn’t been on Reddit for 17.5 of the past 18 years either. We’re talking about bootstrapping a totally new site in 2005, nothing more.)


Both self upvote and creating X accounts are form of manipulation. If vote manipulation is bad, then why r u ok with artifical increase of users?

Artifical users on dating apps are OK?

>The site is literally called Hacker News and it was built from the start to be a community of current/potential startup founders.

Im aware, so thats why probably ppl here are ok with those manipulative practices used to bootstrap.


I've addressed these questions in several other comments in the thread. To repeat: no laws/rules of any kind were broken. Nobody was harmed. Nobody who was a user of the site in those days has complained of feeling deceived. It's a funny, playful thing to do with zero harm done. I like funny, playful things. The only people who care about this are people who like to finger-wag. Knock yourself out if that's what you like to do.


This is similar to buying fake traffic or reviews, it is just manipulation.


No, it’s entirely different. You’re picking things that are clearly fraudulent and asserting an equivalency, without basis or examination.

Reddit’s practice was a simulation of activity to see what kind of activity was engaging. Nobody was defrauded or harmed and no legal or moral rules were breached.

This comment commits the beg-the-question fallacy of assuming the conclusion (fraud/moral breach) in its argumentation.

I understand that people have a need to believe that behind every fortune lies a great crime [1], but this is not the smoking gun people are looking for.

[1] https://quoteinvestigator.com/2013/09/09/fortune-crime/?amp=...


"it was not 100% authentic and honest. So what?" i.e.: it was a lie. Which some people think isn't great behaviour. Clearly, you disagree but I think it's reasonably normal for people to have issues with lying


> I think it's reasonably normal for people to have issues with lying

My point is that it's needlessly grumpy. It's fine if you want to be grumpy! But it's worth examining why this is a particular thing that triggers you. Far worse lies are told by politicians of all stripes every day, and we accept it as part of the system (particularly if it's a politician we voted for, not so much if it's one we voted against.) We should have a think about why we're getting tied up in knots over some shenanigans played by a couple of early 20-somethings almost two decades ago.


> ar worse lies are told by politicians of all stripes every day, and we accept it as part of the system

Who pretended that we were OK with politicians lying through every breath? Don't put words in people's mouths.


Sure but the point is we all have our own standard for what kinds of subterfuge can be acceptable in certain circumstances. As I said in the first comment, we all accept the concept of white lies. We also accept jokes, pranks, stunts and hacks of various kinds. We can choose to be grumpy, moralistic and finger-waggy about Reddit’s method of breaking out of their chicken-and-egg trap, or we can see it as a harmless, funny prank. It all comes down the the question of who was harmed, and in this debate, nobody has even tried to point to any case of a real person who was in any way harmed by this act. Any claims of harm are imagined hypotheticals to justify the finger-wagging, which is what this is really all about.


Can you show us where exactly is OP’s comment indicative of a “celebration”? They’re simply citing examples.


Same thing happened on this site. To this day most comments and discussions are between the two HN moderators using a panopoly of usernames and ip-cloaking.


Can't tell if you're being sarcastic, however it doesn't translate well in online discussions. So I'll take your comment at face value and provide you with what I hope to be an illuminating thought exercise.

According to Dang there are (or were) 13,000 comments a day [1], if we assume "most" to be ~6501 with an average comment length of 65 words, that's 422,565 or ~211,000 words per day from our two gracious moderators. Assuming the standard working hours of nine to five, that would equate to 26,375 words per hour or 439 words per minute, coincidentally breaking many records.

1: https://news.ycombinator.com/item?id=33454140

(yes, I realise this comment is slightly OTT, but I was interested to see what the raw numbers would be)


Dang, is that you?


Why would ip-cloaking be necessary if it's your own site?


Great question.


we are all dang on this blessed day


Indeed.


dang-mode for days?




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