> The Toronto Star and Global TV don't need freepub from Google.

So have those publications opted out of search and Google News? If not, it's pretty clear that they're getting more benefit from those links than they're losing to people "reading the headline and getting all they needed from it".

I assume these news organizations don't even bother writing the article, right? Because your story obviously applies equally well to their own site. Users will open the frontpage of the site, read the expertly crafted headline, and leave.