Big tech has large service costs because a large number of little people are requesting data from their networks. Data for which the transit has already been payed for by the requestor. Despite the 'asymmetries' in throughput vectors, the market value equivalent of a Poynting vector is minimized with settlement-free peering. Paid peering is only enforceable because there are few enough retail providers for large segments of the population that they can wield monopsony power without customers fleeing on masse from degraded service.