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> I don't think the NYT is worried about "reach."

LOL they are desperate for reach. Incredibly so; have you not listen to any podcast by them? They are begging people to go to their site. They get a fraction of the organic traffic they used to and nearly everything is driven from other site like Twitter, Google News, Facebook, etc. The internet age has not been kind to classic news orgs.



The NYT has been doing great recently. They're probably the legacy news company that's doing the best online of anyone.

That's on the strength of having a lot of verticals like games, recipes and Wirecutter though.


have you seen @nyttypos and (to a lesser extent) @nyt_diff? NYT online editorial standards are hilariously abysmal.

https://twitter.com/nyttypos

https://twitter.com/nyt_diff


Yeah and it doesn't matter.


correctly writing words and punctuation on the page digitally printed by "the legacy news company that's doing the best online of anyone" doesn't matter at all? isn't that like the bare minimum of what their job consists of?


I was responding to a post saying they weren't getting online traffic by saying they are getting online traffic. Nothing about the quality of their content.




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