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but as a for-profit entity, it's a matter of financial math rather than "doing the right thing."

Yes and No, I think.

Yes, a for-profit company is generally required to act in the service of their "financial math". But nothing says they can only consider the immediate short-term (i.e. next quarter) for this math. That short-term-thinking-only is a relatively new concept and the smarter companies don't buy into it.

Consider all the money companies spend on political contributions, appointing former politicians to their board, and paid lobbying in Washington DC. There's usually not an immediate payoff expected for that. They just know it pays well in the long term to fertilize the field, so to speak.



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