(Note that all of the following applies to heterosexual couples.)
Women want to use dating apps. Tinder didn't have to pay anyone at all.
You just have to offer them something for their time. Women generally aren't that excited about dating men who are into crypto/NFTs (or, as it has started to be called, "MLMs for men").
That's not to say crypto/NFT guys aren't successful on dating apps. I'm sure many are. But there's no value-add for them in a service that specifically filters for those men.
By many accounts, something that offered women a non-~zero ratio of "Mr. Maybe"'s to "Creeps and Losers" would be whole a lot better than just getting paid to deal with the latter.
