Same. It was the saga of the media talking about poor working conditions and safety at Tesla, then his response by making an anti-media media site, then the fallout from that, then his decision to use those trapped kids as an opportunity to publicly virtue-signal by "building a rescue submarine", and his infantile tantrum when he was told that wasn't useful.

If Elon Musk had shut the fuck up in 2010 I'd probably be calling for statues to be built of him.