Does something like this fall under fair use because the clips are short? At what point would it not? Say this site became viral and was making money off ads? Would it become a copyright violation at that point?
It could be equivalent to reaction GIFs.
Although using Owen's name in a commercial service name would probably not be a good idea.
https://en.m.wikipedia.org/wiki/Beastie_Boys
Does something like this fall under fair use because the clips are short? At what point would it not? Say this site became viral and was making money off ads? Would it become a copyright violation at that point?