Whataboutism, also known as whataboutery, is a variant of the tu quoque logical fallacy that attempts to discredit an opponent's position by charging them with hypocrisy without directly refuting or disproving their argument.
Disproving an argument is not a prerequisite for exposing hypocrisy, these acts can be done separately. And if the other party doesn't address the accusation of hypocrisy there might not be a need for disproving the argument to them, as their position might be politically motivated and not aimed at resolving the issue in principle.
in this case, it is more akin to Charles Manson condemning Shoko Asahara for cult activity, and dismissing his "then why are you doing it?" as "whataboutism".
It is important to know whether the condemning party applies the same standards to their own activities, because there's no possibility of resolving the issue at hand without both parties applying the same principles and standards on everyone, including themselves. And dismissing the significance of this knowledge as "whataboutism" is short-sighted, because it's the tool of establishing standards of morality, and it gives a hint to third parties about the nature of their neighbours involved in the dispute.
That is what the term means in popular culture, but what are the implications?
In practice it means that the side who accuses first (currently mostly SJWs) gets to speak and attack others while using "whataboutism" as a shield to shut up their opponents.
https://en.wikipedia.org/wiki/Whataboutism