This is at best dishonest, if you really referred to that definition, you would use "meat", not "imitation meat"/"fake meat"/"plant based meat". Everything in the marketing of that stuff is made to mimic meat-as-in-animal-muscle meat.
If you want a burger, go eat a freaking slaughtered cow patty burger, don't be all fancy with that highly process crap.
You really don't have to defend your masculinity to me.
I promise that I, or anyone else, won't think anything less of you if you'll replace steak with quinoa burger from time to time. It will be good for you and the environment!
If you want a burger, go eat a freaking slaughtered cow patty burger, don't be all fancy with that highly process crap.