I agree. If you are actively marketing a project, you are declaring yourself open to criticism. You don't get to play the "what do you want for free?" card and say "my thing is totally awesome and you should use it!" at the same time.
Yes you do. I do that all the time. It just depends on who you're talking to. You can usually tell within a very short period of time who is going to get invested and add value, versus who is going to fall behind and demand a disproportionate amount of attention.