That’s why I think whatever trust solution we come up with will have a heavy audit component to it. I know everyone here hates SOX compliance, but the entire goal of SOX was to increase investors’ trust in financial reporting in the wake of the Enron accounting scandal. And it worked.

SaaS companies already make ridiculous margins. Applying a sensible regulatory framework around privacy and data usage auditing would add overhead to be sure, but I’m also sure software margins will cover it.